In 1992 the fourth generation took over with Ralph Crowley, Jr., becoming President and CEO. Ralph remained Chairman until his death in 1995. to correct the impression that the company only produced ginger ale.В Technical advances in bottling machinery modernized the business.В One of the most significant events was in 1968 when Polar moved to its current location on Route 290 and built todayвЂ™s modern plant.В This allowed other facilities to be consolidated into the Worcester plant, ideally located at the cross roads of Routes 290, 146, 90 and 495, the heart of PolarвЂ™s Northeast marketplace. Many changes took place at Polar during the 1960вЂ™s and 1970вЂ™s.В In 1966 the Polar Ginger Ale Company was renamed Polar Corp.

The companyвЂ™s headquarters remained at the site of the old Bieberbach firm at 113 Summer Street, Worcester, until 1968.ДЄt various times in the companyвЂ™s history, PolarвЂ™s beverages were bottled at other Polar- owned plants in Boston, Massachusetts Hartford, Connecticut and a warehouse was maintained in Springfield, Massachusetts.ДЄfter serving in various branches of the military during World War II, the third generation of Crowleys became involved in Polar.В The four Crowley brothers, Ralph, Edward, James and Denis, led the company.В Entrepreneurial Chairman Ralph accepted and thrived in the lead management position. The acquisition of the Leicester Polar Spring Company was important because its assets included the rights to the use of a pure spring located in Spencer, Massachusetts.В This spring water was used for the companyвЂ™s bottled water and because of the exceptional quality of the spring water, flavored soft drinks were added to the plant's production.В Among the first flavors produced were Golden Ginger Ale and Pale Dry Ginger Ale. In the early years of the company, the sale of bottled water accounted for a large percent of its business. In 1918 Dennis continued to expand the business by purchasing the Leicester Polar Spring Company, and the combined businesses became known as the Bieber Polar Ginger Ale Company.Д¬hanges in our NationвЂ™s capital greatly impacted PolarвЂ™s business.В In the 1920вЂ™s the 18th Amendment was added to The Constitution of the United States.В This amendment prohibited the sale of alcohol, and thus PolarвЂ™s most profitable business was forced to cease, leaving Polar to focus on its ginger ale and spring water company.В In 1933 the 18th Amendment was made null with the 21st Amendment, which allowed the Crowleys to resume their liquor business as вЂњrectifiers and wholesalers вЂќ however, the company remained focused on soft drinks and water as it is today. Bieberbach Company.В The combined wholesale-retail liquor companies were very successful. Crowley & Co., a wholesale and retail liquor business.В Dennis, also known as вЂњBoss Crowley,вЂќ was a second-generation American.В His parents had emigrated from Ireland because of the Great Famine.В The top selling product in those days was CrowleyвЂ™s Ball Brook Straight Whiskey. Crowley, the great grandfather of the present owners of Polar Beverages, founded D. Bieberbach, the companyвЂ™s founder, had immigrated to New York City from Germany, at the request of the Shafer Brewing Company, to help brew the first Pilsner beer in the United States. Bieberbach Company, bottler of seltzers and ginger ale and distributor of imported mineral water.В The company was also a wholesaler of alcoholic beverages.В Prior to coming to Worcester, Mr. Polar Beverages, the countryвЂ™s largest independent soft-drink bottler, is a fourth-generation, family-owned business that traces its roots back to 1882.

Volume has more than doubled over the past 2 years and Polar has become the choice in seltzer among many in New Jersey, and it doesn't look like it will be slowing down any time soon. In 2010В they decided to try their hand in the NY/NJ market, and sinceВ have EXPLODED. Polar Beverage has been a house hold name in New England for over 120 years.

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